Publication Date:June 17, 2000 Shipping:Eligible for Super Saver Shipping Promotion:Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.Terms and Conditions Availability:Usually ships in 24 hours
A REVIEW BY LINKED CLERIHEWSAugust 2, 2008 Dick Morris Tries mightily to bore us--- Often on TV, Where he's an intellectual peewee. And Dick Morris Went with a whorris. His book Is politics with a meathook. He's as much like Machiavelli, As is Tony of the Soprani.
Thought written some 10 years ago, it still feels freshJuly 20, 2008 I enjoyed THE NEW PRINCE, written and read by noted political strategist Dick Morris.
He's the guy who helped secure President Clinton's comeback victory in 1996 . . . here, he takes the ideas first expressed in Niccolo Machiavelli's THE PRINCE some five centuries ago and updates them for the 21st century.
Though written nearly 10 years ago, it still feels so fresh that it seems like both of the candidates currently running for President are applying the ideas . . . or at least they should be.
For instance, among the many tidbits that I gained from listening were the following:
* Issue messages are more effective than image ads in getting votes. They're also more effective in explaining the true character of the candidate.
* Campaigns can't win if they are based solely on a negative message.
* Voters pay little attention to allegations of scandal. After Clinton's impeachment, his popularity rose 5%.
* Voters are a lot less concerned about the abstract qualities a candidate may have than they are about what he will do to help them in their own personal lives.
* People are more inclined to vote for, not against.
* The art of leadership is to maintain sufficient forward motion to control events and steer public policy without losing public support.
And this one that every politician must remember:
* After you lose, nurture your donors. Act like you didn't lose. And smile, even though it hurts.
THE NEW PRINCE is just about essential reading for any candidate, regardless of whether running for a national, state or even local School Board office.
Do as I say, not as I do.March 26, 2004 3 out of 4 found this review helpful
This is an interesting read. Morris describes how the new political system works. Since he and his best bud Bill Clinton upset the political formula in the nineties, this was something to behold. This book is chock full of good advice. I can repeat them here: have a message, focus that message to the voters, forget about the undecided-they don't vote anyway, stay positive, when the election turns dirty, focus on your opponents misrepresentations, etc. I don't think Morris actually followed this advice, but hey, what do you expect from a politician. I think this is sage advice. The messenger was bad. Americans don't like dirty campaigns. They want the message of what a person stands for. This is a book about how a good campaign should be run. For those considering running for an elective office, this is a very good read. It is Politics 101. I just wish the author was different.
Good observations...less than desirable messengerDecember 6, 2001 3 out of 13 found this review helpful
For many liberal Democrats like myself, Mr. Morris's plan to take the Democratic party rightward was a mixed blessing.
On one hand, it cracked the Republican stranglehold on suburbia that hardened during the Reagan-Bush years and insulated Clinton from appearing too soft--charges that had plauged both George McGovern and Walter Mondale during their respective candidacies. On the other hand, it appropriated some of the very same imagery and concepts that people such as myself found repugnant such as overly simplistic notions of faith and family.
Morris's observations come from a man who was in the trenches of what many people said was impossible past the 1960's--a two term Democratic adminstration that managed to retain the support of more solidly left groups on civil rights, reproductive issues and idenity politics while reaching out and embracing fiscal conservatives and moderates who would other wise believe that every democrat is uniformally of the "Tax and Spend" and "godless" variety.
Indeed, there is a certain irony that a man who encouraged the Democratic party to downplay some of it's most distingushing principles on social policy wound up himself subject to some virtrolic character examinations following public disclosure of a political affair of his own. Although the resulting fallout did not profoundly impact his boss's success, it did damage Morris's own ability to effect political change and realignment.
What had seemed creepy and moralizing before now appeared to be laughably hypocritical and ironically self-serving.
A Piece of GeniusOctober 28, 2001 4 out of 5 found this review helpful
Mr. Morris' book is inspiring. I read the original Prince by Machiavelli, but it was inconclusive and difficult to apply to today's democratic standards (although there are some things that will never change). This book can be applied in all stations and situations of life, for all of these are relative. I believe that this is, truly, a guide to people--not just politics. It is a worthwhile read.
